Invisible VFX
When VFX works, you do not know it exists. The sky replacement in every outdoor scene. The wire removal in every action sequence. The set extension in every period piece. The audience sees the story. They do not see the pixels.
Spectacle vs. Emotion
Marvel films use VFX to create spectacle. Terrence Malick uses VFX to create wonder. The technology is identical. The intent is everything.